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March 2019

Facing the extremes with Kiehl’s

Creative agency Haygarth and Kiehl’s – the luxury beauty retailer – ‘Face the extremes’ campaign went live last weekend in an innovative retail...

dont forget the human

When it comes to implementing great brand experiences, whatever you do, don’t forget the human

Written by Paul Cope, Managing Director of the IPM in collaboration with Andrew Orr, Client Services Director, TRO, Helen Hanson, Founder and Creative Director, Hel’s...

In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in a celebration of brand ambassador Grigor Dimitrov’s favourite ice cream flavour, Cookies & Cream, the brand is challenging the classic champion Strawberries & Cream to a battle to find out which will be the No.1 flavour of the summer.

Häagen-Dazs and Grigor Dimitrov team up for Wimbledon flavour challenge

In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in a...

Brands are needing to communicate their brand stories with more authenticity than ever to meet the demands of ever-changing consumer behaviour, says Ceri Gravelle of eventeem

How food and drink sampling must adapt to consumer and marketer needs

Brands are needing to communicate their brand stories with more authenticity than ever to meet the demands of ever-changing consumer behaviour, says Ceri Gravelle of...

Lucozade Sport Fitwater, the latest addition to the Lucozade sports drink family, is launching a new campaign on the 12th March featuring unified heavyweight boxing champion and Lucozade Sport brand ambassador, Anthony Joshua. The campaign will include Above-the-Line advertising as well as Out Of Home (OOH), digital and in-store activity.

Lucozade Sport Fitwater links with Anthony Joshua for £3.5m marketing campaign

Lucozade Sport Fitwater, the latest addition to the Lucozade sports drink family, has launched a new campaign featuring unified heavyweight boxing champion and Lucozade...

Movie fans across England, Scotland and Ireland visiting selected Vue Cinemas are being offered free samples of new Pop’n Sprinkle popcorn flavouring.

Pop’n Sprinkle shakes up the cinema popcorn experience

Movie fans across England, Scotland and Ireland visiting selected Vue Cinemas are being offered free samples of new Pop’n Sprinkle popcorn flavouring. Available in...

Team GB gymnast Nile Wilson, Britain's Got Talent finalists Twist and Pulse and ballet star Alessia Lugoboni have teamed up with Lucozade Ribena Suntory and Transport for London to promote an offer for commuters of free journeys on the London Underground, using ‘contactless’ Lucozade Energy bottles.

Lucozade and TfL create contactless payment bottles to support ‘Find Your Flow’ campaign

Team GB gymnast Nile Wilson, Britain’s Got Talent finalists Twist and Pulse and ballet star Alessia Lugoboni have teamed up with Lucozade Ribena Suntory and...

Sky Mobile, the all-new mobile network from Sky, is running large-scale experiential activations at three of London’s biggest transport hubs, Waterloo, Victoria and Liverpool Street stations.

Sky Mobile launches with live activity at London mainline stations

Sky Mobile, the all-new mobile network from Sky, is running large-scale experiential activations at three of London’s biggest transport hubs, Waterloo, Victoria and...

Real world marketing agency Sense has promoted Account Director Kelda Reddrop to head up its staffing arm, Real People.

Sense names Reddrop Staffing Director of Real People

Real world marketing agency Sense has promoted Account Director Kelda Reddrop to head up its staffing arm, Real People. In her new role as Staffing Director, Reddrop...

Healthy food brand Graze is giving out one million samples to raise awareness about its on-the-go snack food range, sold through retailers in London.

Graze samples 1 million healthy snacks to Londoners

Healthy food brand Graze is giving out one million samples to raise awareness about its on-the-go snack food range, available at retailers. Brand ambassadors will be...