The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM Foundation Certificate, the IPM Diploma and the IPM Incentive & Motivation Diploma.
Students on all three courses collected their certificates at a graduation ceremony at the House of Commons on Thursday 8th February 2018 from IPM President Lord Black and Chairman John Sylvester and in front of an audience of 120 people, including fellow students, family, friends and colleagues and course markers and mentors.
In his welcoming address, IPM Chairman John Sylvester congratulated all the graduating students on their achievements and also stressed the importance of a solid grounding in all aspects of the promotional marketing industry.
Sylvester said: “For marketers, expertise and professionalism have never been as important as they are today. Gaining one of our qualifications means you truly understand your subject and you have the right skills and grounding in the law, regulatory system and best practice to promote your clients and their brands effectively. It also means that you are qualified to invest their money in activities that should engage their target audiences and grow their brands.”
The IPM Diploma is seen as the best possible grounding for anyone responsible for running promotions within the UK and mainland Europe. The course involves a series of assignments and a set brief that has to be completed within a six-month period.
Candidates leave the course with a foundation knowledge of promotional marketing necessary to understand the discipline’s role within integrated communications campaigns, including planning, instigating and managing effective promotional marketing concepts with confidence.
The IPM Incentive & Motivation Diploma is a qualification specifically designed for the reward and recognition industry. It takes the form of a distance learning programme with a range of modules covering different specialisations and a set brief, all of which have to be completed over a five-month period.
It provides a thorough understanding of incentive and motivation techniques and is widely recognised within the industry as the benchmark for best practice, ensuring that candidates are able to confidently plan, instigate and manage Incentive & Motivation campaigns.
The IPM Foundation Certificate is an entry-level qualification which has been designed to give candidates as complete an introduction to and grounding in the Promotional Marketing industry as possible. It is aimed particularly at those at the beginning of their Promotional Marketing careers.