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FrieslandCampina-owned flavoured milk brand Yazoo has launched a new integrated campaign including sampling, digital, mobile, couponing and social activity.

Yazoo #ShakeItUp with Sense, i-movo

The campaign will be encouraging people to ‘Shake Up’ the mundane as the antidote to all things boring and sensible and will be supported by the brand’s #ShakeItUp...

Citizenme, a service which aims to give people control of their digital information, has launced an app which offers cash rewards from brands for data.

Citizenme lets people control data

Citizenme, a service which aims to put people back in control of their digital information, has announced the availability of its new mobile app which offers cash...

UK shoppers saved £3.3bn over the last year by using coupons and vouchers, based on new consumer research released by Valassis Limited.

Coupons save UK consumers £3.3bn says Valassis

UK shoppers saved £3.3bn over the last year by using coupons and vouchers, based on new consumer research released by Valassis Limited, the UK’s largest coupon and...

Volvic Juiced is launching its biggest-ever campaign, including media partnerships, OOH, experiential, sampling and digital couponing.

Volvic Juiced launches #smallvictories

Volvic Juiced, the UK’s no.1 juicy water brand, is launching its biggest ever brand campaign and innovation launch, including media partnerships, OOH, experiential,...

Online marketing’s missing link

David Tymm of i-movo argues that digital coupons and vouchers can be the final link that completes online promotional campaigns Like those wearing sandwich boards...

Mobile marketing platform Shopitize has extended its reach to 25 million consumers in the UK, after signing a partnership with publisher Johnston Press.

Shopitize partners Johnston Press

Mobile marketing platform Shopitize has extended its reach to 25 million consumers in the UK, after signing a partnership with publisher Johnston Press. The deal will...

Arla is sampling its new Simply Better cream cheese in Philadelphia in a tongue in cheek challenge to Mondelez's Philadelphia brand.

Arla challenges Philadelphia

  Dairy company Arla has linked with a leading artisanal Philadelphia bagel shop to celebrate today’s US National Bagel Day by offering consumers free bagels...

Kepak Convenience Foods has launched its biggest ever sampling campaign, backed with a brand-building money-off coupon drive, under the slogan #FLAMINTASTY.

Rustlers biggest ever sampling

Kepak Convenience Foods has launched its biggest ever sampling campaign, backed with a brand-building, money-off coupon drive, under the slogan #FLAMINTASTY. The initial...

Tesco is making major changes after accepting the Groceries Code Adjudicator ruling that it seriously broke the Groceries Supply Code of Practice (GSCoP).

Grocery Code boss slams Tesco

Groceries Code Adjudicator Christine Tacon has told Tesco to introduce significant changes to practices and systems after finding Britain’s largest supermarket...

Eagle Eye and Mediavest have launched a digital campaign for Nicotinell tracking customers from online activity through to in-store sales in real-time.

Eagle Eye delivers Nicotinell campaign

Eagle Eye, specialist in digital promotions validation and redemption, has partnered with Mediavest to launch a cutting edge digital campaign for Nicotinell, enabling...