Mobile marketing platform Shopitize has extended its reach to 25 million consumers in the UK, after signing a partnership with publisher Johnston Press.
The deal will give Johnston Press, one of the UK’s largest publishers with 250 newspapers and associated websites, the opportunity to build brand loyalty with its readers through a range of rewards, all activated through the Shopitize mobile marketing platform.
With a reach of 25 million consumers, Shopitize is now one of the largest mass reach mobile channels in the UK, where brands can build relationships directly with consumers based on verified purchases of their products.
The platform drives shoppers into store to purchase, validates the purchase via a photo of the receipt and delivers a range of rewards, all without the need for retailer or pack integration.
Carl Engelmarc, General Manager of Shopitize, says: “The partnership with Johnston Press is a great example of how publishers can engage with their mobile audience without the need to invest in expensive owned apps or marketing products. At Shopitize we aim to create mobile marketing solutions that build closer, mutually beneficial relationships between shoppers and organisations, and this is precisely what our partnership with Johnston Press will achieve.”
Liam Reynolds, Managing Director, National Sales at Johnston Press, adds: “We are constantly looking at new ways to further drive audience engagement, particularly digitally. Shopitize engages on a really personal level and our audiences are rewarded in the process so it’s a win-win relationship.”
In addition to driving shoppers in-store and validating purchases, Shopitize also allows brands to captures valuable shopper data in order to inform future marketing activities. This data allows Shopitize to offer its clients and partners a smarter way to deliver proven shopper marketing activations such as guaranteed rewards, instant wins, sampling and sweepstakes as well as loyalty constructs and shopping reward catalogues.
Shopitize clients include leading FMCG brands such as PepsiCo, Pernod Ricard and Kellogg’s.