Dairy company Arla has linked with a leading artisanal Philadelphia bagel shop to celebrate today’s US National Bagel Day by offering consumers free bagels topped with its new Simply Better cream cheese spread.
The tongue-in-cheek activity is very obviously taking the newly launched Arla product head to head against the biggest cream cheese brand in the world, Philadelphia, owned by food giant Mondelez.
Arla is partnering with Philadelphia’s Spread Bagelry from 7.00am today, February 9, to give the first 1,000 in-store customers a free Montreal style, wood-oven bagel topped with Arla Cream Cheese.
Don Stohrer, CEO Arla USA, says: “We believe that Arla cream cheese is what today’s consumer is looking for compared to what’s currently available in the supermarket dairy aisle. With less than half the ingredients of other common cream cheese spreads while still delivering great taste, Arla Cream Cheese is an authentically wholesome, delicious way to top your favourite bagel.”
Arla Cream Cheese comes in five flavours: Original, Light, Herbs & Spices, Peppercorn and Blueberry.
Cream cheese fans who aren’t able to visit Spread Bagelry on Tuesday can go to the Arla US website – ArlaUSA.com – to download a $1.00 off coupon and to find a retailer near them.
Arla Foods is the fifth largest dairy company in the world and is a cooperative owned by dairy farmers.