Home Posts tagged cause-related marketing
Tag: campaign of the week, carbonated beverages, cause-related marketing, Coca-Cola, environmental, green, green issues, incentives, industry news, Merlin, partnership, partnership marketing, partnerships, recycling, reverse vending machines, rewards, shopper, shopper marketing, soft drinks, theme park, vending machines, visitor attractions
Coca-Cola teams up with Merlin for ‘reverse vending machine’ half price ticket programme
Jul 26, 2018
Coca-Cola Great Britain has partnered with Merlin Entertainments to offer people half price tickets to some of the UK’s most popular family attractions in exchange for...
Read moreComments Off on Coca-Cola teams up with Merlin for ‘reverse vending machine’ half price ticket programme
Barefoot’s ‘Bare Your Sole’ campaign champions diversity through people’s quirks
Jul 09, 2018
Barefoot Wine & Bubbly is again running its successful #BareYourSole roadshow campaign across the UK during July. Now in its third year, the activity, which sees a...
Read moreComments Off on Barefoot’s ‘Bare Your Sole’ campaign champions diversity through people’s quirks
Room for one more on the brandwagon?
Jul 11, 2018
Too many major brands are coming late to the party and/or delivering paper-thin token gestures in their ‘show’ of support for causes, says Ciara Garratt of global...