Tag: campaign of the week, carbonated beverages, cause-related marketing, Coca-Cola, environmental, green, green issues, incentives, industry news, Merlin, partnership, partnership marketing, partnerships, recycling, reverse vending machines, rewards, shopper, shopper marketing, soft drinks, theme park, vending machines, visitor attractions
Coca-Cola teams up with Merlin for ‘reverse vending machine’ half price ticket programme
Coca-Cola Great Britain has partnered with Merlin Entertainments to offer people half price tickets to some of the UK’s most popular family attractions in exchange for...
intu launches giant British bugs roadshow with Chris Packham
Shopping centre owner intu has launched Big Bugs On Tour, a national experiential roadshow that brings adults and children face-to-face with 12 giant British bugs at 13...
Room for one more on the brandwagon?
Jul 11, 2018
Too many major brands are coming late to the party and/or delivering paper-thin token gestures in their ‘show’ of support for causes, says Ciara Garratt of global...