Tag: advertising, biscuits, brand characters, experiential, food, McVitie's, roadshow, roadshows, sampling, Sense, shopper, shopper marketing, snacks, television
McVitie’s Nibbles creates sharing moments across the UK
McVitie’s has been running a four-week experiential tour focusing on major cities and events, sampling its sharing snack, McVitie’s Digestives Nibbles. The activity...
Walkers gives away pay packets in pack
Walkers is running what it claims is its biggest-ever on-pack promotion, offering a range of cash prizes with a guaranteed prize pool of £2m. The Walkers Pay Packet...
McCoy’s runs Golden Crisp promotion
Ridged crisp brand McCoy’s is running ‘Win Gold’, an on-pack promotion offering five chances to win £10,000 by finding a golden crisp in a packet. The promotion...
Tropicana runs ‘Little Glass’ promotion again
Tropicana has launched another on-pack promotion to encourage people to enjoy a ‘Little Glass’ of fruit juice as part of a healthy and balanced diet and is...
Brand & Deliver to handle Clangers partnerships
Specialist entertainment and partnership marketing agency Brand & Deliver has been appointed by international media company Coolabi Group to secure UK brand partners...
Creo study: PoS ’more influential’ than TV, radio, press
Eight out of 10 marketers rank Point of Sale (POS) as the most influential marketing channel for influencing shopper purchasing decisions, ahead of traditional channels...
Dr. Oetker signs Bake Off winner for new campaign
Home baking brand Dr. Oetker has teamed up with 2012 Great British Bake Off winner, John Whaite, to support its “Dare to Bake” campaign, and is offering home bakers...
PG tips partners Red Nose Day 2017
PG tips is the official Red Nose Day partner for the 2017 charity fundraising initiative, organised by charity Comic Relief. The brand has launched a #1MillionLaughs...
Quorn major brand re-launch, new shopper agency
Meat-free brand Quorn is putting £10m behind a brand re-launch to boost engagement with shoppers and inspire consumers with recipes and meal ideas to raise...
Aquafresh Red Nose ‘Bonkers’ timers promo
GSK’s Aquafresh oral care brand has linked with Comic Relief 2017 and will be donating 10p from the sale of every specially themed pack from the Little Teeth, My Big...
