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OREO, the Mondelēz owned cookie brand, has launched its new, globally integrated marketing campaign, Open Up with OREO.

Oreo Open Hearts global campaign

OREO, the Mondelēz owned cookie brand, has launched its new, globally integrated marketing campaign, Open Up with OREO, which the company says aims to convey a simple...

Bovril and Colman’s are partnering with Dad’s Army and an on-pack promotion offering the chance to win holidays, a Dad’s Army mug or a shovel-shaped spoon.

Bovril and Colman’s partner ‘Dad’s Army’

  Bovril and Colman’s are partnering with the upcoming Dad’s Army film, with new limited edition Bovril packaging and an on-pack promotion offering fans the...

Malaysian export agency MATRADE has launched a cookery series on UK TV with Masterchef’s John Torode, with 25% off Malaysian ingredients from Ocado.

MATRADE partners Masterchef’s Torode

MATRADE, the Malaysian External Trade Development Corporation, has launched a 10 part Malaysian cookery series on UK TV, featuring Masterchef’s popular presenter,...

Weetabix is relaunching its Weetabuddies campaign in partnership with Cartoon Network. The campaign aims to get kids to eat a healthy nutritious breakfast.

Weetabix links with Cartoon Network

Weetabix is relaunching its successful Weetabuddies campaign with a new year-long partnership with Cartoon Network. Aimed at inspiring a new generation of cereal eaters,...

Kraft Heinz US is linking with the NHL, NHL PLayers Association NBC Sports Group and USA Hockey to find America's most passionate ice hockey community.

Kraft Heinz, NHL: Kraft Hockeyville USA

Kraft Heinz in the US is linking with the National Hockey League, the National Hockey League Players’ Association (NHLPA), NBC Sports Group and USA Hockey to find...

Tetley is investing £10m in an integrated and shopper marketing campaign to change attitudes to tea, with a particular focus on the younger demographics.

Tetley £10m 2016 shopper campaign

Tetley is investing £10m in an integrated and shopper marketing campaign to change consumers’ attitudes to tea, with a particular focus on the younger demographics....

Peperami, sponsor of the Professional Darts Corporation, is launching a social TV channel with live content from the William Hill World Darts Championships.

Peperami Darts social TV channel

Peperami, the sponsor of the Professional Darts Corporation, is launching a dedicated social TV channel hosting behind the scenes content and social banter live from the...

Duracell and Lucasfilm are running a Star Wars: The Force Awakens, featuring limited edition Blippar-enabled packs to access additional Star Wars content.

Duracell Star Wars Blippar packs

Duracell and Lucasfilm have announced a new partnership and creative campaign ahead of the highly anticipated release of Star Wars: The Force Awakens, featuring limited...

Foster's flying van marks launch of Foster's Helluva Tour

Flying van launches Foster’s Helluva Tour

Foster’s has marked the launch of its Foster’s Helluva Tour TV series with a PR stunt featuring a Bedford Rascal camper van being lifted 2,000 feet over the...

Sky Sports Dome at British Masters

RPM ensure Sky Sports are on ‘par’ with The British Masters

Sky Sports, headline sponsor for The British Master’s, has been running experiential marketing at the event, which ran from October 7th – 11th at Woburn Golf Course...