Tag: advertising, industry news, international, IPM, online advertising, outdoor, research, statistics, television, TV advertising, World Federation of Advertising
Advertising delivers powerful economic benefits across Europe
The first-ever EU-wide report to isolate the economic and social contribution of advertising and marketing communications highlights the sector’s ability to drive...
Cadbury Creme Egg ‘Hunting Season’ campaign
Mondelez is backing its latest Cadbury Creme Egg TV ad, the brand’s first new creative campaign in four years, with an on-pack promotion offering one consumer a day...
Quaker Oats offers space-themed holiday trip prizes
Quaker Oats has launched a new on-pack promotion giving shoppers the chance to win space-themed prizes, linking in with the PepsiCo-owned brand’s current TV ad...
Change4Life barcode scanning app targets pre-school sugar
The latest Change4Life campaign, backed up a by a free app which scans product barcodes and compares ingredients, aims to educate families about the significant amount...
Anchor gives away ‘Annoying Elephants’ from TV ad
The new Christmas TV ad from Anchor, featuring the ‘Hugglers’ animated brand characters ‘enjoying’ Christmas, has inspired a new on-pack promotion offering...
Monster Energy X Games US snowsports trip
Monster Energy is running a UK promotion offering consumers the chance to win a trip to the Winter X Games in Aspen, Colorado, USA, in January 2017. The X Games is an...
Sun-Pat Fuel Your Dreams campaign
Sun-Pat peanut butter has teamed up with Olympic gold medal winning swimmer Adam Peaty and TV and Olympic presenter Helen Skelton for a new Fuel Your Dreams campaign,...
Danger Mouse joins Sports Xtra
Sports Xtra, the children’s physical activity provider, has become the latest brand partner to support leading children’s entertainment property Danger Mouse for...
Walkers TV ad, pop-up sandwich shop
Walkers, the number one savoury snacking brand in the UK, is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp...
Heinz, Global radio #CanSong campaign
Kraft Heinz aims to drive consumer engagement and remind shoppers of the special role the brand plays in mealtimes with the launch of a £4m marketing campaign including...
