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AA report

UK advertising spend reaches record level of £6.0bn for Q2 2019

UK adspend rose 5.8% year-on-year to reach £6.0bn in Q2 2019, marking UK advertising’s 24th consecutive quarter of market growth. Adspend over the first six months...

effie awards 2019

Eaca announces Effie Awards Europe 2019 winners

The 2019 Effie Europe winners were announced in La Madeleine in Brussels on 15th October. McCann Worldgroup won the Agency of the Year Award, as well as the Grand Effie...

Brass featured image 3

Brands: Beware poking fun at traditional advertising

Nikky Day, Senior Content Executive at Brass Agency, shares how brands’ attempts in challenging traditional advertising techniques can become another cliché....

Ad association

UK ad spend hits £6bn in Q1 2019

UK ad spend rose 4.2% year-on-year to reach £6.0bn in Q1 2019, marking the 23rd consecutive quarter of market growth and covering the three-month period leading up to...

ad soc

UK Advertising Industry launches Export Month

This March, the Advertising Association – alongside partners from its Promote UK group, including the Department for International Trade (DIT) and the IPA – is...

Gen Z accepts ads, but will ignore the ones that don’t deliver tangible value, says Vaughan Edmonds at global brand experience agency Sense. Image: Elijah O'Donnell, Unsplash

“Senator, we run ads”: why Generation Z offers brands a reason to be optimistic

Generation Z accepts ads, but will ignore the ones that don’t deliver tangible value, says Vaughan Edmonds at global brand experience agency Sense. It’s 10 April...

KFC’s ‘Dancing Chicken’ ad – featuring a chicken dancing to rap music -- was the ad which generated the most consumer complaints in 2017, according to the Advertising Standards Authority’s Top 10 ranking of the year’s most complained about ads.

2017’s Most Complained About Ads

KFC’s ‘Dancing Chicken’ ad – featuring a chicken dancing to rap music — was the ad which generated the most consumer complaints in 2017, according to the...

Ella Smillie from CAP announced the planned new rule on gender stereotyping in Cardiff ahead of a reception at the Wales Millennium Centre with Julie James AM, the Minister responsible for Equalities in the Welsh Government.

Harmful gender stereotyping in marketing to be banned in 2018

The Committees of Advertising Practice (CAP), the body which writes the rules which govern UK advertising and marketing communications, has announced that a new rule...

McVitie’s has been running a four-week experiential tour focusing on major cities and events, sampling its sharing snack, McVitie’s Digestives Nibbles. The activity supported the snack brand’s TV advertising campaign.

McVitie’s Nibbles creates sharing moments across the UK

McVitie’s has been running a four-week experiential tour focusing on major cities and events, sampling its sharing snack, McVitie’s Digestives Nibbles. The activity...

Karen Bradley, Secretary of State for Culture, Media and Sport, has told the UK’s advertising and marketing communications professionals that the current Government considers its work to be one of the UK’s “major success stories” and also “vital for the success of the UK.”

LEAD 2017: Marketing vital for UK, but must look beyond London

Karen Bradley, Secretary of State for Culture, Media and Sport, has told the UK’s advertising and marketing communications professionals that the current Government...