Tropicana has launched another on-pack promotion to encourage people to enjoy a ‘Little Glass’ of fruit juice as part of a healthy and balanced diet and is giving away one character glass for every three promotional packs purchased.
Running from March 20th 2017 until August 20th 2017, the campaign gives consumers the chance to collect seven different ‘morning mood’ glass designs.
To claim, shoppers need to purchase three promotional Tropicana cartons, enter their details via the dedicated website, upload a picture of their receipt and then pay a certain amount for postage – £1.95 for one glass ranging up to £16.95 for seven glasses.
Tropicana Brand Manager Sophie Giraudel says: “We believe this latest ‘Little Glass’ promotional offer from Tropicana is a fun way to reinforce our messaging from last year, that one glass serves as a convenient and easy way for people to get important vitamins, minerals and one of your five a day.”
Giraudel adds: “There is a Little Glass design for every morning mood, whether you’ve bounced out of bed or pressed the snooze button, the seven designs such as ‘Friyaay’ and ‘Sleepy head’, can perfectly capture this.”
Tropicana ran a ‘Little Glasses with Little Bottles’ promotion at the end of 2016, offering one free glass for every two packs of six 150ml small bottles of juice, with no contribution for postage.