Specialist entertainment and partnership marketing agency Brand & Deliver has been appointed by international media company Coolabi Group to secure UK brand partners for its multi award winning CBeebies show, Clangers.
Narrated by Michael Palin, Clangers returned to CBeebies in 2015, 46 years after its initial debut, quickly becoming one of the channel’s top rated shows. A further series is currently in production which follows Major, Mother, Small, Tiny and Granny Clanger on a whole host of new adventures.
Ros Carmoody, Partnerships Director at entertainment marketing specialists Brand & Deliver, said, “Clangers is loved by kids and adults alike, with a cast of fantastic characters for brands to work with. We’re seeking several major partners to help promote the title as it heads into its second season.”
Anya Hollis, Head of Marketing at Coolabi Group, which specialises in the creation and management of children’s and family intellectual property rights, said: “The Clangers is a magical show and we’re delighted to have a new series in production. We look forward to building brand partnerships that will increase awareness of the show among existing fans and reach out to new audiences.
Coolabi Group is an independent international media group and rights owner specialising in the creation, development and brand management of children’s and family intellectual property rights. Brands owned and represented by Coolabi include the multi-award winning remake of Clangers, currently airing on CBeebies, and Scream Street, currently broadcast on CBBC. Other properties include Beast Quest, Domo, Poppy Cat, Purple Ronnie and the Smallfilms properties Bagpuss and Ivor the Engine. The group also creates original series fiction books for publishers and has created some 100 published series, including Warriors, Beast Quest, Animal Ark and Rainbow Magic, which have sold over 10 million copies each.
Brand & Deliver is a full service creative marketing agency delivering experiential, digital, film, design, partnerships/promotions and marketing to a range of clients from blue chips to start ups, including LG, Universal, IMG (Fashion Week), Ferrari, Sony Pictures and Three.