Tag: cause-related marketing, celebrity endorsement, charity, charity donation, charity partnership, ethical marketing, health and wellbeing, international, marketing to families, marketing to mums, marketing to women, on-pack, on-pack promotion, Pampers, partnership, partnerships, Procter & Gamble, shopper, shopper marketing, social media, socially responsible, socially responsible marketing
Pampers, UNICEF 11th tetanus vaccine give-away
Former Girls Aloud singer Kimberley Walsh has launched Pampers’ latest ‘Amazing Babies’ UK campaign, with the brand partnering with UNICEF for the 11th consecutive...
Budweiser partners Uber for responsible drinking drive
In its biggest ever UK responsible drinking campaign, Budweiser has launched a partnership with Uber to offer free rides to all its new users throughout December –...
Cancer Research Dryathlon 2016
Cancer Research UK is again challenging social drinkers to take a month-long break from alcohol with the return of its fundraising campaign, Dryathlon. Dryathlon 2016...
Western Union ‘Chain of Betters’ social push
The Western Union ‘Chain of Betters’ competition will award US$1,000 (or local currency equivalent) for winning selfless ‘betters’. During the first phase,...
