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Baby and toddler food brand Kiddylicious has created a new version of its hugely popular online game, Wafer Wipeout, with new graphics, ingredients and prizes.

Kiddylicious creates new mobile game

Baby and toddler food brand Kiddylicious has created a new version of its popular online game, Wafer Wipeout, with new graphics, ingredients and prizes. The Candy...

Nestlé-owned ice lolly brand Fab is taking over Bernie Spain Gardens on London Southbank to launch its summer roadshow this Saturday, before taking the experiential activation around the UK over the next six weeks.

Nestlé launches Fab ice lolly summer roadshow at London South Bank

Nestlé-owned ice lolly brand Fab is taking over Bernie Spain Gardens on London South Bank to launch its summer roadshow this Saturday, before taking the experiential...

Skin care brand NIVEA has created ‘Shower Empowered', an immersive ‘shower karaoke’ experience, as part of its partnership with Cancer Research UK’s Race for Life.

Nivea runs ‘Shower Empowered’ experience as part of Race for Life

Skin care brand NIVEA has created ‘Shower Empowered’, an immersive ‘shower karaoke’ experience, as part of its partnership with Cancer Research UK’s Race...

Lambrini, the best-selling perry brand, has teamed up with self-tan specialist, Fake Bake, for a Spring on-pack promotion offering the chance to win Fake Bake products and get online discounts.

Lambrini launches limited-edition spring bottle in collaboration with Fake Bake

Lambrini, the best-selling perry brand, has teamed up with self-tan specialist, Fake Bake, for a Spring on-pack promotion offering the chance to win Fake Bake products ,...

Heinz Pasta has partnered with Play-Doh for an on-pack promotion offering the chance to win one of 50 Play-Doh “Playful Pies” Playsets every day over an eight-week period.

Heinz Pasta links with Play-Doh for daily prize on pack promotion

Heinz Pasta has partnered with Play-Doh for an on-pack promotion offering the chance to win one of 50 Play-Doh “Playful Pies” Playsets every day over an eight-week...

This August, a pop-up café with a difference is coming to London’s trendy Shoreditch. Created by the nation’s bakers, the Toast or Hands Café has been designed to remind hungry young Londoners that life is #BetterWithBread.

‘Toast or Hands Café’ opens in Shoreditch to remind people life is BetterWithBread

This August, a pop-up café with a difference is coming to London’s trendy Shoreditch. Created by the nation’s bakers, the Toast or Hands Café has been designed to...

With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand will again be touring family-friendly festivals this summer.

Dorset Cereals embarks on 2017 UK tour

With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand will again be...

Iconic UK rubber gloves brand Marigold is celebrating its 70th anniversary with its first-ever national on-pack promotion, offering a free gift with every promotional pack.

Marigold rewards shoppers with 70th birthday gift promo

Iconic UK rubber gloves brand Marigold is celebrating its 70th anniversary with its first-ever national on-pack promotion, offering a free gift with every promotional...

Heinz Tomato Ketchup is launching its ‘Grow Your Own’ promotional campaign from March 2017 and will be giving 500,000 seed packets to schools and consumers.

Heinz enlists schools for 2017 ‘Grow Your Own’

Heinz Tomato Ketchup is launching its ‘Grow Your Own’ promotional campaign across the UK from March 2017. This year (the fifth in a row the activity has run) will...

lights by Tena, the feminine hygiene product from SCA, has launched a new money back guarantee to raise awareness of the brand and its range of purpose-made products for light bladder weakness.

‘Feel Fresh or it’s Free’ promo from Tena

lights by Tena, the feminine hygiene product from SCA, has launched a new money back guarantee to raise awareness of the brand and its range of purpose-made products for...