Tag: celebrity endorsement, company news, competition, competitions, content marketing, Football, Pepsi Max, PepsiCo, prize draw, prize promotion, prize promotions, savoury snacks, shopper, shopper marketing, soft drinks, sponsorship, sports, sports sponsorship, television, UEFA
Pepsi MAX PepsiMojis UEFA prize promo
Pepsi MAX has launched a new football-themed campaign featuring top footballers from the English Premier League and Spain’s La Liga linking to the soft drink’s new...
Bodyform ‘Pink Ticket’ New York trip promo
Bodyform, the SCA-owned feminine hygiene brand, is offering consumers the chance to win one of 10 trips to New York for themselves and a friend in its new instant-win...
Optiwell Waterloo Station domination
London’s Waterloo Station is the venue for FrieslandCampina’s latest campaign for its new healthy yogurt drink, Optiwell. The activity involves the takeover of...
Lily’s Kitchen donates 650,000 pet meals
British pet food company Lily’s Kitchen is donating 100 tonnes of its dog and cat food over the next three months as part of a new nationwide charity initiative,...
innocent drinks sampling roadshow
innocent drinks is encouraging UK consumers to give themselves a nutritional lift to help stave off the winter blues and boost vitamin and mineral levels by taking its...
Q&A with Andrew Rae
Andrew Rae, Head of Promotions at The Black Tomato Agency and an expert in all things relating to prizes and promotions, answers the latest topical questions from...
PepsiCo #gameready promo returns
PepsiCo has relaunched its #gameready UEFA Champions League promotion across its soft drinks and savoury snacks portfolio, offering football fans the chance to win...
Arla challenges Philadelphia
Dairy company Arla has linked with a leading artisanal Philadelphia bagel shop to celebrate today’s US National Bagel Day by offering consumers free bagels...
Brand Belief brings back ‘Better Breakfast’
Brand Belief’s ‘A Better Breakfast’ multi-brand campaign returns for a second year from next Saturday. Brand Belief, which specialises in multi-brand,...
Ryvita launches Revoluncheon
Crispbread brand Ryvita has launched a new ‘Revoluncheon’ campaign, including experiential outreach to city centres and offices in London, Manchester, Birmingham and...
