Bodyform, the SCA-owned feminine hygiene brand, is offering consumers the chance to win one of 10 trips to New York for themselves and a friend in its new instant-win Pink Ticket promotion.
Part of Bodyform’s Live Fearless campaign, which inspires women to be confident and push their boundaries, the Pink Ticket promotion sees 10 winning tickets seeded across 10 Bodyform product ranges.
Consumers who find a Pink Ticket instantly win a trip to New York for two. The prize includes return flights, three nights’ accommodation and sightseeing trips.
In addition, every promotional pack also includes a £10 Golden Moments experience voucher. To claim the voucher, consumers just have to visit www.bodyformpinkticket.com and enter the unique code. Vouchers can be redeemed against more than 2,000 experience choices in the UK. There are 2.5 million £10 vouchers on promotional packs.
Janet McQuilla, Bodyform Marketing Manager, says: “The Bodyform Live Fearless campaign is all about excitement and daring, and what could be more exciting than finding a Pink Ticket in your pack and instantly winning a trip to New York courtesy of Bodyform? Our products give women the confidence to push their boundaries, no matter what time of the month, and there really is no better way to do this than trying some amazing new experiences courtesy of Bodyform Pink Ticket.”
The Pink Ticket promotion will run until June 30th 2016. The campaign is being supported via multiple media platforms including YouTube, Facebook, radio, Video On Demand, shopper media, PR, vlogger outreach, consumer press, trade press and giveaways on Twitter.
Agencies working on the promotion include integrated agency Blue Chip Marketing, Myriad PR, Media Bounty (social media) and Zenith (media buying).