Kettle Foods has brought back its Taste of Luxury on pack prize promotion on its 40g handy packs of Kettle Chips for the third year running. This time, the grand prize is a two day trip to Monaco for two, including 5 star accommodation, Michelin restaurant meal and a private yacht trip.
Consumers have the chance to “Win a Taste of Luxury” by looking out for the codes that appear on Kettle Chips’ 40g range, including four price-marked packs. They then have to go online to www.kettleluxury.co.uk, register and enter the codes printed from each promotional pack to be in with the chance of winning one of hundreds of prizes. People can enter as often as they want, but each code can only be used once. Residents of the UK, the Isle of Man and the Channel Islands have to buy a pack to enter; there is a No Purchase Necessary entry route for residents of the Republic of Ireland.
All the prizes except the Monaco trip are being awarded via ‘winning moments’ – a computer has randomly selected a time and a specific prize, and the first person to enter a valid code at or after this time will win that prize. People can only win one ‘winning moments’ prize.
‘Winning moments’ prizes include two night European city breaks, a luxury shopping tip to Harrods, Champneys Spa breaks, Michelin dining experiences, Ray-Ban sunglasses, Mulberry handbags, a personal chef cooking at the winner’s home for four people, Apple iPad Air 2s, lunch for two at the Ritz, a London Eye experience, cases of champagne and free Kettle Chips.
The ‘winning moments’ promotion is running until 23.59 GMT on August 31st 2016. The Monaco prize entry closes at 23.59 GMT on November 30th 2016, and all valid codes loaded on to the promotional website by then will be entered into a draw for the trip.
The website and the online redemption are being handled by digital loyalty and marketing specialists Hive.