PepsiCo has teamed up with lifestyle brand Emma Bridgewater for an exclusive on-pack promotion across its Walkers Market Deli potato and pita chip sharing bags.
The offer gives shoppers the opportunity to collect limited edition Emma Bridgewater serving bowls and dipping dishes, and will be available in-store from mid-February until May 31st 2016.
The exclusively designed dishes feature the iconic Emma Bridgewater polka dot colours and ingredients used in Market Deli products. They can be redeemed online by using tokens available on promotional Market Deli sharing packs along with a payment of £5 for each item claimed.
Consumers will need to collect six tokens for a serving dish and three tokens for a dipping bowl. There is a maximum of one serving dish and two dipping bowls allowed per household.
Thomas Barkholt, Marketing Director at PepsiCo, comments: “Market Deli and Emma Bridgewater share the same passion for authenticity and that’s why we have partnered together to create an exclusive collection of hand-painted Market Deli inspired dishes. We are confident that this partnership will be a huge success and will build upon the premium credentials of Market Deli and drive incremental sales for retailers.”