Tag: comment, demographics, digital, research, shopper, shopper marketing, smp, social media
Kodak opens pop-up shop to launch Ektra Smartphone
Kodak has opened a pop-up shop in London’s Soho called The Kodakery, as part of the launch of the Kodak Ektra Smartphone, the brand’s new photography-first...
Pampers, UNICEF 11th tetanus vaccine give-away
Former Girls Aloud singer Kimberley Walsh has launched Pampers’ latest ‘Amazing Babies’ UK campaign, with the brand partnering with UNICEF for the 11th consecutive...
Price vs. promotion: how to add value and keep credibility
Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional...
Kellogg adds collectible spoons for kids’ brands
Cereal giant Kellogg will be adding a new range of ‘Stretch ‘n’ Sip’ collectable spoons as promotional items in special packs of Coco Pops, Rice Krispies,...
Xbox launches zombie game trailer in Christmas lights
Xbox has installed a series of Christmas lights that form the first-ever game trailer consumers can actually walk through. The lights – installed in the shopping plaza...
Valassis: coupons grow in popularity as store loyalty falls
Supermarket loyalty is decreasing, according to the latest research from Valassis: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%)...
Anchor gives away ‘Annoying Elephants’ from TV ad
The new Christmas TV ad from Anchor, featuring the ‘Hugglers’ animated brand characters ‘enjoying’ Christmas, has inspired a new on-pack promotion offering...
Bisto launches ‘Open Door Sunday’ campaign
Bisto has launched ‘Open Door Sunday’, a new initiative to encourage neighbours in Britain to enjoy a good meal together and get to know each other. The initiative...
Retailers dismiss Gen Z shoppers at their peril!
Generation Z shoppers (those aged from 15 to 24) are shop-happy and digitally-savvy consumers who are open to being influenced by retailers – but they also have high...
Beyond shopper demographics: moving from ‘who’ to ‘why’
Dec 20, 2016
Forget demographics – marketers need to be concentrating on shopper mindsets, says Chris Carter, of smp All too often, how marketers seek to understand shoppers...