Tag: awards, COGS Awards, digital, experiential, industry awards, Institute of Promotional Marketing, IPM, loyalty, marketing services providers, partnership, partnerships, shopper, shopper marketing
IPM COGS Awards 2016 nominations
The Institute of Promotional Marketing (IPM) has revealed the companies which have made it to the shortlist of its prestigious annual awards program for the best...
Nutella gets personal and creative
Ferrero is launching a new recipe hub for its Nutella sweet spread brand and will then be bringing back the extremely successful Nutella personalisation campaign for a...
Yazoo #ShakeItUp with Sense, i-movo
The campaign will be encouraging people to ‘Shake Up’ the mundane as the antidote to all things boring and sensible and will be supported by the brand’s #ShakeItUp...
Wow appoints Diffusion for UK launch
Europe’s “first chia seed based drink”, wow, has appointed Diffusion as its retained agency to handle its launch in the UK, following a competitive pitch. wow is...
P&G Herbal Essences ‘Free Haircut’
Procter & Gamble (P&G) is boosting consumer awareness of its Herbal Essences brand with a ‘Free Haircut’ promotion this summer. Running from now until...
Walkers, Heinz sandwich-inspired crisps
Walkers and Heinz have linked up for the latest on-pack promotion, “Go Barmy for a Sarnie”, from the UK’s leading savoury snack brand. Walkers has released six new...
Ginsters win EFL tickets and tenners
Food company Ginsters has signed a new three year deal with the English Football League, and is kicking off the relationship with an on-pack promotion offering consumers...
Shredded Wheat ‘shred’ life
Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, consumers won’t just ‘do’ life, they’ll...
Mars ‘Sweet Sundays’ back
Mars Chocolate UK has launched its Sweet Sundays promotion for the fifth year running, offering consumers the chance to collect codes from packs and trade them in for...
Bacon backs EE BT Sport App
Kevin Bacon and a host of football greats are appearing in EE’s latest TV ad, promoting the fact that EE customers are being offered six months free access to BT Sport...
