Tag: alcohol, behaviour change marketing, charity, charity donation, charity partnership, Coca-Cola, Coke, e, FairShare, on-pack, on-pack promotion, partnership marketing, partnerships, periential, prize draw, prize draws, prize promotion, prize promotions, public sector, road safety, roadshow, roadshows, sampling, shopper, shopper marketing, social media, soft drinks, truck
Coca-Cola Christmas truck tour visits Twitter
Coca-Cola’s iconic Coca-Cola Christmas truck tour kicks off this year on November 17th 2016, with visits planned for 44 stops locations across the UK in the run up to...
Lambrini launches Very.co.uk on-pack offer
Lambrini has partnered with online retailer Very.co.uk for an on-pack offer targeting the 21-34 year old female demographic. The promotion aligns the Lambrini brand with...
Oculus launches UK experiential retail tour
Virtual Reality headset company Oculus has kicked off ‘Rift and Touch’, a retail brand experience taking place at shopping centres across the UK. The tour started...
Sun-Pat Fuel Your Dreams campaign
Sun-Pat peanut butter has teamed up with Olympic gold medal winning swimmer Adam Peaty and TV and Olympic presenter Helen Skelton for a new Fuel Your Dreams campaign,...
minicabit Ghostbusters Ecto-1 promo
This Halloween, UK cab comparison site minicabit is teaming up with Sony Pictures to give wannabe ghost hunters the chance to win a once in a lifetime chance to ride...
Charlotte Tilbury Westfield ‘magic mirrors’
Charlotte Tilbury, the luxury cosmetics retailer, has launched what is claimed to be Westfield’s first ever interactive retail installation, to drive excitement and...
Elizabeth Shaw ‘Thoughtful Gestures’
Chocolate brand Elizabeth Shaw is marking the clocks going back this weekend in the UK with a new marketing campaign, ‘Thoughtful Gestures’, which will be asking...
Strongbow haunting Halloween competition
Strongbow, the UK’s leading cider brand from Heineken, is giving drinkers a fright with its on-trade consumer activation ‘The Haunted’ this Halloween. Worth more...
Winning with the Internet of Packs
The Internet of Things is set to become a whole lot bigger as brand owners wake up to the possibilities offered by connected packaging, explains Jonathan Jackson of...
Kallo ‘Soup Scooter’ hits streets
Kallø, the organic food brand, has launched another burst of its successful ‘Kallø Soup Scooter’ influencer-led social campaign, created by Exposure Digital. The...
