A new campaign to support the launch of Super Juice, innocent’s most ‘nutritionally dense’ juice, is giving Londoners the chance to try the three recipes (Apple, Pear and Cucumber, Raspberry and Cherry, and Orange and Blood Orange) while out and about in the UK capital.
The juices also contain ‘super suggestions’ attached to each drink to brighten people’s day.
The ‘Make Today Super’ campaign will visit Boxpark in Shoreditch, Wimbledon Plaza, Paddington Central and Angel among other busy London locations throughout February.
The sampling campaign was created for innocent by experiential agency Sense London.
Barbora Hrdlickova, Senior Brand Manager at innocent, said: “We’ll be helping Londoners shake off the winter gloom by showcasing the boosting effects of our vitamin-packed Super Juice drinks, encouraging a bottle-half-full approach to the day ahead.”
Anne Ellefsen, Senior Account Manager at Sense London, adds: “Our teams of brand ambassadors will be running activations across the capital from 8th to 25th February showing Londoners just how ‘super’ a truly healthy drink can taste.”