Tag: Blue Chip Marketing, coupons, food, hashtags, Kepak, MONP, Rustlers, sampling, savoury snacks, shopper, shopper marketing
Rustlers biggest ever sampling
Kepak Convenience Foods has launched its biggest ever sampling campaign, backed with a brand-building, money-off coupon drive, under the slogan #FLAMINTASTY. The initial...
VIP gives away 10,000 e-cigs
E-cigarette brand VIP has given away 10,000 vaping starter kits within 24 hours, after a new UK-wide marketing promotion, The Great VIP Giveaway, kicked off with a TV ad...
Economist insect crepe experiential drive
UK business magazine The Economist has been using food and drink to entice new subscribers to sign up over the last couple of years – but rather than offering...
Innocent Drinks appoints Sense
Following a competitive pitch process, leading smoothie and juice brand Innocent Drinks has brought on board marketing agency Sense to work across a wide range of...
Coca-Cola Xmas truck tour returns
Coca-Cola Enterprises (CCE) is offering consumers the chance to win a two-hour visit from the Coca-Cola truck to their home town, plus a £5,000 Christmas hamper to mark...
Bisto London sampling
Bisto has been sampling its new Simply Casserole concentrated paste range at key London stations, as part of a massive marketing campaign for a range of new products...
Carlsberg male toiletries back Movember
Carlsberg has launched a limited edition ‘Beer’d Beauty’ range with profits going to the Movember Foundation. To celebrate the launch the Beer’d Beauty series...
Heinz ‘Heartwarming Heroes’ campaign
Heinz has launched a new £5m ‘Heartwarming Heroes’ campaign with both a consumer-facing element and a competition for pubs, restaurants and other food outlets. Pubs...
Percol Coffee #CoolBeans roadtrip
[espro-slider id=110] Percol Coffee Co, the British company which claims to have launched the first Fairtrade certified ground coffee, has introduced a national “Cool...
Do good things come in small packages?
Jan 08, 2016
Natalie Betts of Response One looks at sampling in cosmetics COMMENT The cosmetics industry is based around selling little objects of desire, and its marketers are...