Carlsberg has launched a limited edition ‘Beer’d Beauty’ range with profits going to the Movember Foundation.
To celebrate the launch the Beer’d Beauty series and to kick off Movember, Carlsberg teamed up with Ted’s Grooming Room to throw shave-off events across London on Saturday October 31st. Members of the public could visit one of Ted’s nine Grooming Room locations across the capital between 10.00am and 6.00pm, pay 99p for a professional shave worth £22.50 and receive a complimentary Carlsberg.
The range consists of shaving gel, aftershave cream and moustache cream and was developed by a team of scientists from the Carlsberg Laboratories in Denmark. Each of the products in the range contains 200ml of freeze-dried powdered beer, which apparently contains antioxidants, natural oils and antibacterial acids which Carlsberg claims are the perfect ingredients for keeping facial hair in great condition throughout the winter months.
The range is being sold globally through a number of retail partners.
Dharmesh Rana, Carlsberg senior brand manager, says: “Based on the success of our first range of male grooming products, we were keen to bring our new-found expertise to the market once again. This time, we’re doing it for a good cause – Movember is a charity which aligns closely to the values of the Carlsberg brand – and we’re all focused on ensuring this new range is Probably the Best range of male grooming products on the market.”
The Beer’d Beauty range has an RRP of £40.00 for the full set of shaving gel, aftershave cream and moustache cream.