Tag: IPM, news, partnerships
Walkers harnesses power of sausage rolls to raise money for the Trussell Trust, with ‘social-first’ Christmas ad, starring LadBaby and a raft of celebs
LONDON, 6th November 2020 – Walkers, the PepsiCo-owned crisp brand, is launching a ‘social-first’ Christmas ad, starring LadBaby, in support of its limited-edition...
SUBWAY AWARD CONSUMER PR ACCOUNT TO TAYLOR HERRING
October 2020, LONDON: Following a five-way competitive pitch, creative PR agency Taylor Herring have been appointed as Subway’s consumer PR agency. The agency will...
Aunt Bessie’s heroes the Sunday roast in first campaign by ELVIS
LONDON, 26th October 2020 – Aunt Bessie’s is launching a new campaign celebrating the unique way that different people prepare a Sunday roast. The push was developed...
PMS Community to forge partnership with CIPS
The PMS Community is pleased to announce that they are embarking on a partnership with The Chartered Institute of Procurement & Supply. Highlighted through recent...
Cadbury taps into ‘pass it on’ social video trend as it partners with nation’s favourite football clubs for return of Match & Win
Cadbury has launched a new campaign to support the return of its Match & Win promotion, featuring players from some of the nation’s favourite football clubs. The...
ASDA PILOTS NEW SAMPLING STRATEGY THROUGH EXPERTS RELISH AGENCY
Supermarket giant ASDA is working with the leading UK sampling agency, Relish Agency, to trial a brand sampling initiative targeting online customers. The decision was...
WEETABIX BRINGS BREAKFAST TO YOUR DOOR WITH DELIVEROO PARTNERSHIP
Weetabix, the UK’s number one breakfast cereal brand[1], is partnering with Deliveroo to bring tasty ‘Any-Which-Way-A-Bix’ creations direct to consumers for the...
The IPM is partnering with leading training consultancy
The IPM is partnering with leading training consultancy Upping Your Elvis over this testing period, to introduce to our members a series of exclusive short films...
The Big Issue Launches New App in Partnership With Pugpig to Support Vendors
From 16th April 2020, The Big Issue, in partnership with a publishing platform, Pugpig, has launched a new app and digital edition to maximise sales and support...
BrewDog becomes the official finisher drink partner of Tough Mudder UK
Tough Mudder Inc., the leading sports, active lifestyle and media brand, has today announced that BrewDog will be the official finisher drink partner for the 2019...
