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Mindful drinking

Helen Hanson, Founder of Hel’s Angels, shares the rising trends around mindful drinking and how drinks brands can adapt to meet this popular lifestyle.  With the...

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Brands: Beware poking fun at traditional advertising

Nikky Day, Senior Content Executive at Brass Agency, shares how brands’ attempts in challenging traditional advertising techniques can become another cliché....

Ingenuity and IPM

The IPM and Ingenuity gear up for a busy pitch season with ‘IPM Agency Referrals: Powered by Ingenuity’ service

The IPM, the UK’s trade body for promotional marketing and brand activation, and new business consultancy Ingenuity are ready for a busy post-summer pitch season with...

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How brands can connect with esports’ growing fanbase

Carina Filek, Global COO at Elevate Staffing, sits down with esports industry experts to explore where the industry is headed and to uncover the best practises related...

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Brands that raise self-esteem win over Millennials

Tamara Gillan, CEO of Cherry London and Founder of The WealthiHer Network, explains why brands that raise self-esteem through authentic and trustworthy communications...

Brass Love Island

Love Island – It is what it is

Brass agencies Content, PR and Media teams come together to share their thoughts on Love Island and what marketers can learn from it. Whether you love it or hate it (and...

Connect

IPM confirms the full line-up of speakers at CONNECT 2019 event on 19th June

The IPM’s biggest thought-leadership and networking event of the year confirms its impressive line-up of speakers for the event on 19th June at Havas, London...

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IPM Awards entries close in one week

The IPM has announced that there is just five working days to submit your 2018 promotional marketing and brand activation campaigns to the IPM Awards 2019, one of the...

mando

Europe’s fastest growing brands; what are they getting right?

Lauren Miles, Senior Account and Marketing Executive at Mando, explores the most successful European brands, what they have in common and what they’re doing to...

life

LIFE launches year-long initiative: 365 Days of Good

Integrated creative agency, LIFE, recently launched #365daysofgood, a campaign which will celebrate the positive actions of brands every day throughout 2019. The...