Tag: Agencies, Brands, IPM, news, partnerships
Cadbury partners with six of the nation’s top football clubs for the return of Find a Legend, Win a Legend
Cadbury has launched a new campaign to support the return of its Find a Legend, Win a Legend promotion. The push was developed in partnership with creative agency ELVIS....
Hovis® Best of Both commits to donating additional loaves to help make 5 million sandwiches for families living in food poverty in 2021
Amidst many consumer challenges over Free School Meals, Hovis® Best of Both® has committed to increasing its support for families living in food poverty by donating an...
#TBT: Top 3 Easter 2019 campaigns from brands you wouldn’t expect
Easter is not only a busy time for consumers, traditional marketeers and the chocolate industry, but it can also be eventful for some less obvious practitioners. Below,...
Mindful drinking
Helen Hanson, Founder of Hel’s Angels, shares the rising trends around mindful drinking and how drinks brands can adapt to meet this popular lifestyle. With the...
Brands: Beware poking fun at traditional advertising
Nikky Day, Senior Content Executive at Brass Agency, shares how brands’ attempts in challenging traditional advertising techniques can become another cliché....
The IPM and Ingenuity gear up for a busy pitch season with ‘IPM Agency Referrals: Powered by Ingenuity’ service
The IPM, the UK’s trade body for promotional marketing and brand activation, and new business consultancy Ingenuity are ready for a busy post-summer pitch season with...
How brands can connect with esports’ growing fanbase
Carina Filek, Global COO at Elevate Staffing, sits down with esports industry experts to explore where the industry is headed and to uncover the best practises related...
Brands that raise self-esteem win over Millennials
Tamara Gillan, CEO of Cherry London and Founder of The WealthiHer Network, explains why brands that raise self-esteem through authentic and trustworthy communications...
Love Island – It is what it is
Brass agencies Content, PR and Media teams come together to share their thoughts on Love Island and what marketers can learn from it. Whether you love it or hate it (and...
IPM confirms the full line-up of speakers at CONNECT 2019 event on 19th June
The IPM’s biggest thought-leadership and networking event of the year confirms its impressive line-up of speakers for the event on 19th June at Havas, London...
