Tag: celebrity endorsement, concert, dj, experiential, food, music, partnership marketing, partnerships, prize draw
Fatboy Slim and Deliveroo partner to give one winner their own ‘Deliverave’
Legendary DJ Fatboy Slim – AKA Norman Cook – has announced he will grant one customer the opportunity to have their pad transformed into the best house...
Fortnum & Mason partners with Hot Pot for first ever Chinese New Year campaign
Luxury British retail brand, Fortnum & Mason, has launched its first ever marketing campaign for Chinese New Year, created in partnership with full-service China...
Independent Venue Week and Yorkshire Tea partner for UK gig campaign
Put the kettle on: Independent Venue Week (IVW), the UK’s leading celebration of independent music venues, has announced a partnership with Yorkshire Tea to...
OREO partners with Snapchat for its biggest European on-pack activity
OREO has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will...
Naked Noodle and lastminute.com launch new holiday on-pack
Naked Noodle, the leading authentic snack pot brand has joined forces with IPM Members, lastminute.com and Brass agency, to create its biggest ever promotional...
WeWork and LIKEtoKNOW.it create a shoppable office pop-up
WeWork, the shared community space, has opened its doors to a pop-up office designed by LIKEtoKNOW.it, the largest influencer shopping channel and consumer media...
Brand partnerships in 2018 – Key Trends and learnings
Chris Wilson, Head of Brand Partnerships at Ingenuity London explores the standout brand partnership trends this year and what can be learnt from them. What a year! We...
Dine, in partnership with Three, to give operators access to 2 million diners per month
A landmark partnership between Dine and, telecoms giant, Three UK is set to drive footfall for operators. Dine, the UK’s fastest-growing marketing platform for...
Wasserman partners with ATP to stage world’s largest indoor tennis tournament
Global partnerships and activation agency Wasserman will work with the ATP to transform The O2 in London into the biggest indoor tennis tournament in the world for...
Kylie Minogue announced as headline act at Nocturne Live 2019
Electric Live, event production and partnership specialist, has announced that Kylie Minogue will be the headline act for the closing show of Nocturne Live, a summer...
