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Independent Venue Week and Yorkshire Tea partner for UK gig campaign

Put the kettle on: Independent Venue Week (IVW), the UK’s leading celebration of independent music venues, has announced a partnership with Yorkshire Tea to...

OREO partners with Snapchat for its biggest European on-pack activity

OREO has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will...

Naked Noodle and lastminute.com launch new holiday on-pack

Naked Noodle, the leading authentic snack pot brand has joined forces with IPM Members, lastminute.com and Brass agency, to create its biggest ever promotional...

WeWork and LIKEtoKNOW.it create a shoppable office pop-up

WeWork, the shared community space, has opened its doors to a pop-up office designed by LIKEtoKNOW.it, the largest influencer shopping channel and consumer media...

Brand partnerships in 2018 – Key Trends and learnings

Chris Wilson, Head of Brand Partnerships at Ingenuity London explores the standout brand partnership trends this year and what can be learnt from them. What a year! We...

Dine, in partnership with Three, to give operators access to 2 million diners per month

A landmark partnership between Dine and, telecoms giant, Three UK is set to drive footfall for operators. Dine, the UK’s fastest-growing marketing platform for...

Wasserman partners with ATP to stage world’s largest indoor tennis tournament

Global partnerships and activation agency Wasserman will work with the ATP to transform The O2 in London into the biggest indoor tennis tournament in the world for...

Kylie Minogue announced as headline act at Nocturne Live 2019

Electric Live, event production and partnership specialist, has announced that Kylie Minogue will be the headline act for the closing show of Nocturne Live, a summer...

Kellogg’s UK partners with TerraCycle to allow people to recycle Pringles’ cans

Kellogg’s in the UK has launched a raft of measures to help make its packaging greener including a new sustainable packaging commitment and the introduction of...

Coca-Cola European Partners is launching a limited edition Coca-Cola zero sugar Cinnamon flavour for Christmas, and an on-pack prize draw across its entire Coca-Cola portfolio offering tickets to Capital Radio’s annual Jingle Bell Ball music event as prizes.

Coca-Cola backs cinnamon Christmas variant with Capital Jingle Bell Ball prize draw

Coca-Cola European Partners is launching a limited edition Coca-Cola zero sugar Cinnamon flavour for Christmas, and an on-pack prize draw across its entire Coca-Cola...