Larabar

Larabar partners with Amazon to launch a yoga pop-up

To celebrate the launch of Lärabar in the UK Sainsbury’s stores nationwide, Lärabar has partnered with Amazon to create a pop-up yoga studio for visitors to try the three flavours of Lärabar that are launching in the UK.

Delivered by Tribe Agency, the pop-up takes place in Westfield Stratford City space, where members of the public can learn about Lara’s story and have their hair braided in preparation for the yoga workout.

The activation will be decorated with a Mandala feature wall, diffusers, cushions and pouffes, Larabar yoga mats and the opportunity to get their hair braided. Guests will also receive Larabar samples in banana chocolate chip, apple cinnamon and peanut butter chocolate chip flavours as well as a feature wall to take photos.

Visitors can take pictures at the event and tag @LarabarUK and @Treasuretruckuk for a chance to win a branded bottle and a month’s supply of Larabars.

Lärabar was founded by female entrepreneur Lara Merriken, who was ‘on a mission to help people eat well, get active and be present’. Since then, the brand has become the fastest-growing Wellness brand in the Nutrition category and continues its growth with packs hitting Sainsbury’s shelves next week.

Olivia Rose, Client Services Director at Tribe Agency, says: “We are thrilled to be delivering this event with Amazon Treasure Truck, introducing UK consumers to the hit US brand, LÄRABAR™ through a mindful moment that will feed their minds, bodies and souls”.

The pop-up opens to the public on 29th February -1st March, from 10:00-18:00.