Wall’s Pastry Selects Ten Feet Tall For SportsAid On-Pack Promotion



Ten Feet Tall, the ‘impact marketing’ agency, has been chosen by Wall’s Pastry, the UK’s leading sausage roll brand, to create, design and deliver an 8 week on-pack promotion in partnership with SportsAid, the charity which supports the next generation of up and coming GB sports athletes.

Launching on June 14th and running through the summer until August 8th, the promotion will enable participating customers to go online not only to trigger an instant 50p donation from Wall’s Pastry to SportsAid to help fund 25 potential GB sports stars but also to enter a prize draw to win 1 of 8 ‘money-can’t-buy’ experiences for two people in the form of an exclusive VIP GB Sports tour of the Queen Elizabeth Olympic Park.

Hosted by diving silver medallist Leon Taylor, this will be an action-packed day of a lifetime, with behind-the-scenes access to the entire site, taking part in a diving experience at the Aquatic Centre, touring the Olympic Velodrome with VIP access to the Six Day London cycling event, enjoying lunch at the top of the iconic ArcelorMittal Orbit – plus meet and greets with the Olympian and Paralympian stars of GB Sport.

Mike Holton, Brand Marketing Manager at Wall’s Pastry, said: “We are delighted to be working with Ten Feet Tall on our latest on-pack promotion. GB sports athletes have been incredibly resilient over the past 15 months and they’re finally starting to be able to train and compete, so this partnership with SportsAid will allow us to support our young athletes between the ages of 12 to 18 with much-needed and well-deserved funding to cover training and competition costs at the start of their careers.”

Ten Feet Tall MD Ed Hughes adds, “SportsAid is the UK’s leading charity for young athletes and has done some fantastic work over the years to help them achieve their ambitions. So as the world starts to return to some form of normality and we all look forward to a fantastic summer of sport, this was the perfect fit for an on-pack promotion with the brand that every sports lover associates with deliciously tasty fridge essentials that fuel those all-important half-time moments!”

SportsAid CEO Tim Lawler comments, “We’re really excited to be involved in the on-pack promotion with Wall’s Pastry. What a great way to kick off a return to sport and competition after the restrictions of the pandemic. SportsAid is part of the fabric of British sport – recognising and helping an emerging generation of talented young sports people to develop their potential and reach for their personal best. Through this promotion, Wall’s Pastry are creating the opportunity for anyone to play their part in helping the next generation and perhaps win some amazing experiences in the process. Watch out for the promotional packs and get involved!”

The on-pack promotion will be available in leading grocery and convenience stores across the UK, throughout the summer, and the prizes are redeemable by visiting here.

For more information about Wall’s Pastry or the on-pack promotion, please see here.