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Airbnb and IOC Announce Major Global Olympic Partnership

Airbnb joins the TOP program and will support the sustainability objectives of the Olympic Movement.  Economic opportunity for Olympic and Paralympic athletes to...

Sipsmith Gin collaborates with Paul Smith to re-dress their London dry gin bottle for Christmas

The colours of the Artist Stripe, have given new life to Sipsmith’s London Dry Gin bottle in time for Christmas. For this limited edition collaboration, two Smiths are...

London Eye announces headline sponsorship with lastminute.com

The world-famous London attraction will launch brand new sponsorship with IPM Member, lastminute.com, from February 2020. The UK’s most popular paid-for attraction,...

Instagram launches anti-bullying week campaign with Cybersmile

Instagram today launches its ‘Banter or Bullying?’ campaign with anti-cyberbullying charity Cybersmile, to mark the start of Anti-Bullying Week (11th-15th...

Mountain Dew teams up with Call of Duty for on-pack promotion

Mountain Dew® has teamed up with Call of Duty® game series to give UK gamers and Mountain Dew fansDouble Experience Points (XP) for the highly anticipated release of...

Argos to launch ‘Arghost’ experience in partnership with Lego

This Halloween, Argos will revamp it’s Tottenham Court Road Store for an immersive ghost hunt experience.   Delivered by Hyperactive and PR agency, Hope &...

Glamour launches beauty festival in partnership with Boots

Today, GLAMOUR announces the GLAMOUR Beauty Festival in Manchester in partnership with headline sponsor, Boots UK. The upcoming GLAMOUR Beauty Festival which is making...

Samsung announce unique event collaboration with Twitter

A new live event series, hosted by Alex Zane went live last week celebrating the world of Twitter threads and conversations. Samsung KX presents: Thread Talks is a...

WWF and Sodexo serve up students’ favourite foods with a planet-friendly twist

Global services company Sodexo and WWF have collaborated to raise awareness of the impact of food choice to university campuses across the UK, with the launch of...

Energizer helps make Christmas last longer in multi-market promotion

Energizer are helping make the spirit of Christmas last even longer by teaming up with Photobox, a market leader in personalised gifts. Rolling out in major retailers...