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Lay’s starts its "Flavor Swap" challenge in the US next month. Fans can vote for four classic flavours or four new flavours for the chance to win $250,000.

Lay’s US ‘Flavor Swap’

PepsiCo’s Lay’s potato chip brand will be running yet another flavour challenge in the US, starting next month. The new “Flavor Swap” program will see...

United Biscuits is relaunching and extending of its range of Sticky Pudding Cakes with a prize promotion with trips to New York or Jamaica as star prizes.

McVitie’s cakes run holiday prize promo

United Biscuits is re-launching and extending its range of Sticky Pudding Cakes and is supporting the move with an on-pack promotion offering consumers the chance to win...

Weetabix is relaunching its Weetabuddies campaign in partnership with Cartoon Network. The campaign aims to get kids to eat a healthy nutritious breakfast.

Weetabix links with Cartoon Network

Weetabix is relaunching its successful Weetabuddies campaign with a new year-long partnership with Cartoon Network. Aimed at inspiring a new generation of cereal eaters,...

Tetley is investing £10m in an integrated and shopper marketing campaign to change attitudes to tea, with a particular focus on the younger demographics.

Tetley £10m 2016 shopper campaign

Tetley is investing £10m in an integrated and shopper marketing campaign to change consumers’ attitudes to tea, with a particular focus on the younger demographics....

Kellogg’s will be marking its official partnership with Team GB for the Rio 2016 Olympic Games with a range of promotional activities, including a massive £15,000 prize trip to the games.

Kellogg’s plans Rio 2016 promotions

Kellogg’s will be marking its official partnership with Team GB for the Rio 2016 Olympic Games with a range of promotional activities, including a massive £15,000...

Peperami, sponsor of the Professional Darts Corporation, is launching a social TV channel with live content from the William Hill World Darts Championships.

Peperami Darts social TV channel

Peperami, the sponsor of the Professional Darts Corporation, is launching a dedicated social TV channel hosting behind the scenes content and social banter live from the...

Carlsberg’s UEFA Euro 2016 sponsorship campaign includes a consumer promotion offering fans ‘probably the best prize ever for a football tournament’.

Carlsberg announces EURO2016 promo plans

Manchester United legend Peter Schmeichel has been unveiled as the face of Carlsberg’s UEFA Euro 2016 sponsorship campaign, which includes a consumer promotion...

Duracell and Lucasfilm are running a Star Wars: The Force Awakens, featuring limited edition Blippar-enabled packs to access additional Star Wars content.

Duracell Star Wars Blippar packs

Duracell and Lucasfilm have announced a new partnership and creative campaign ahead of the highly anticipated release of Star Wars: The Force Awakens, featuring limited...

Richmond Sausages brand is launching a £3m integrated ‘Sausages & Chip’ campaign offering 200,000 toy locating microchips as prizes.

‘Sausages & Chip’ from Richmond

Kerry Foods’ Richmond Sausages brand is launching a new £3m integrated ‘Sausages & Chip’ campaign, giving families the chance to win one of 200,000 microchips...

Hunger Breaks Point Break partnership

Canned meal range Hunger Breaks is running a prize promotion offering the chance to win a trip to Mexico, as part of a partnership with upcoming movie Point Break....