Tag: celebrity endorsement, competition, competitions, digital, Football, Lay's, on-pack, on-pack promotion, Pepsi, Pepsi Max, PepsiCo, prize draw, prize draws, prize promotion, prize promotions, savoury snacks, shopper, shopper marketing, soft drinks, sponsorship, sports sponsorship, UEFA, unique codes, Walker's, website
PepsiCo #gameready promo returns
PepsiCo has relaunched its #gameready UEFA Champions League promotion across its soft drinks and savoury snacks portfolio, offering football fans the chance to win...
Lay’s US ‘Flavor Swap’
PepsiCo’s Lay’s potato chip brand will be running yet another flavour challenge in the US, starting next month. The new “Flavor Swap” program will see...
