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Tag: alcohol, apps, AR, augmented reality, content marketing, digital, image recognition, international, Lindeman's, marketing to men, marketing to millennials, mobile, neck collar, on-pack, on-pack promotion, scanning, shopper, shopper marketing, Treasury Wine Estates, TWE, wine
Treasury Wine Estates launches AR app for Gentleman’s Collection wines
Apr 17, 2018
Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Following the success of...
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Peperami Valentine’s Day campaign launches beef variant
Feb 15, 2018
Peperami tapped into the season of love with a 2018 integrated Valentine’s marketing campaign, positioning its new Beef Animal, mascot for its Peperami Beef variant,...
Shave for Mind in Shaveril
Mar 23, 2016
Mental health charity Mind is calling on men to help raise awareness and funds for the work it does by shaving their facial hair off during April – or Shaveril, as the...