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Yakult

Yakult launches first AR experience to promote the science of wellbeing

Yakult UK is introducing its first-ever Augmented Reality experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing,...

week 10

Island Records promotes new Giggs album with AR street art

A new augmented reality wall mural has been unveiled in Shoreditch, London to promote the launch of BIG BAD…, the new album from British rap artist, Giggs. By...

toyota

Toyota enables customers to ‘see inside’ car with hybrid AR experience

Brandwidth, the digital agency which specialises in providing practical innovation, has announced the launch of a new augmented reality experience for Toyota GB, which...

lego clothing

LEGO creates shoppable AR experience on Snapchat

KABOOKI, the company behind the LEGO Wear license, recently launched a limited edition clothing collection for adults. To promote the new clothing line, We Are Social...

halloween cake

Haygarth make an edible AR Halloween cake

This Halloween, Haygarth decided to give baking a unique digital twist with the first ‘Edible Augmented Reality Snapchat Lens Cake Topper.’ Haygarth’s...

week 43

Yorkshire Tea launches AR experience to teach environmental sustainability

Lucky Generals and Goodstuff have teamed up with virtual technology specialist Zappar to create an augmented reality (AR) mobile experience that educates young families...

P&O

P&O Cruises launches the cruise industry’s first augmented reality experience

In a cruise industry first, P&O Cruises has launched an augmented reality campaign to promote its latest new ship, Iona, and bring to life its onboard experiences in...

London-based specialist Digital Out of Home (DOOH) agency Grand Visual has been brought in by Coca-Cola in Switzerland to run a large-format Augmented Reality (AR) experience at Zürich’s main train station to celebrate the FIFA World Cup and the soft drinks brand’s continued support of the game. Lucky fans are being offered the chance to engage with a digital version of Switzerland's Xherdan Shaqiri on-screen.

Coca-Cola celebrates FIFA World Cup with AR football experience

London-based specialist Digital Out of Home (DOOH) agency Grand Visual has been brought in by Coca-Cola in Switzerland to run a large-format Augmented Reality (AR)...

Mobile phone network Three will be running a pop-up ‘All You Can Pug’ brunch to celebrate Puggerfly, the star of its latest ad campaign and the world’s first Augmented Reality (AR) pet.

Three launches pop-up Pug Brunch

Mobile phone network Three will be running a pop-up ‘All You Can Pug’ brunch to celebrate Puggerfly, the star of its latest ad campaign and, the network claims, the...

Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Scanning the bottle with a smartphone or tablet loads ‘Gentleman’s Guide to Augmented Reality’.

Treasury Wine Estates launches AR app for Gentleman’s Collection wines

Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Following the success of...