Tag: alcohol, apps, AR, augmented reality, content marketing, digital, image recognition, international, Lindeman's, marketing to men, marketing to millennials, mobile, neck collar, on-pack, on-pack promotion, scanning, shopper, shopper marketing, Treasury Wine Estates, TWE, wine
Treasury Wine Estates launches AR app for Gentleman’s Collection wines
Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Following the success of...
Lindemans ‘win what makes you smile’
Treasury Wine Estates (TWE) is launching a new on-pack promotion in the UK, Netherlands and Denmark as part of its new global multi-million dollar “The World Smiles...
