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Tag: alcohol, apps, AR, augmented reality, content marketing, digital, image recognition, international, Lindeman's, marketing to men, marketing to millennials, mobile, neck collar, on-pack, on-pack promotion, scanning, shopper, shopper marketing, Treasury Wine Estates, TWE, wine
Treasury Wine Estates launches AR app for Gentleman’s Collection wines
Apr 17, 2018
Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Following the success of...
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Malibu biggest global NFC campaign
Sep 02, 2016
Malibu, the world’s no.1 coconut flavoured rum, has launched Internet of Things enabled bottles into Tesco in the UK on an exclusive basis. Consumers with smartphones...