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Tag: alcohol, apps, AR, augmented reality, content marketing, digital, image recognition, international, Lindeman's, marketing to men, marketing to millennials, mobile, neck collar, on-pack, on-pack promotion, scanning, shopper, shopper marketing, Treasury Wine Estates, TWE, wine
Treasury Wine Estates launches AR app for Gentleman’s Collection wines
Apr 17, 2018
Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Following the success of...
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Three key ways innovative packaging can boost a promotion
Apr 12, 2017
New packaging technology is helping promotional marketers create even greater impact on the way people shop, says Chris Baldwin from Sodexo. PROMOTIONAL FEATURE...