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London’s Waterloo Station is the venue for FrieslandCampina’s latest campaign for its new healthy yogurt drink, Optiwell.

Optiwell Waterloo Station domination

London’s Waterloo Station is the venue for FrieslandCampina’s latest campaign for its new healthy yogurt drink, Optiwell. The activity involves the takeover of...

Ginsters ‘Match Day Hero’ promo offers a prize of £10,000 for the fan chosen plus 12 “footie front room” prize packages including TV, sofa and fridge.

Ginsters ‘Match Day Hero’ promotion

Ginsters has launched an on-pack promotion that aims to “celebrate football fans that go the extra mile in supporting their club” with a prize of £10,000 on offer...

Arla is sampling its new Simply Better cream cheese in Philadelphia in a tongue in cheek challenge to Mondelez's Philadelphia brand.

Arla challenges Philadelphia

  Dairy company Arla has linked with a leading artisanal Philadelphia bagel shop to celebrate today’s US National Bagel Day by offering consumers free bagels...

Brand Belief’s ‘A Better Breakfast’ multi-brand campaign returns for a second year from next Saturday.

Brand Belief brings back ‘Better Breakfast’

Brand Belief’s ‘A Better Breakfast’ multi-brand campaign returns for a second year from next Saturday. Brand Belief, which specialises in multi-brand,...

Ryvita has launched a new ‘Revoluncheon’ campaign, including experiential in city centres and offices in London, Manchester, Birmingham and Cardiff.

Ryvita launches Revoluncheon

Crispbread brand Ryvita has launched a new ‘Revoluncheon’ campaign, including experiential outreach to city centres and offices in London, Manchester, Birmingham and...

Pot Noodle has launched a new on pack promotion across its King Pot range. Consumers can enter a daily prize draw to win £1,000 to pursue their goals.

Pot Noodle King Pot £1,000 promo

Pot Noodle has launched a new on pack promotion across its King Pot range, giving consumers the chance to enter a daily prize draw to win £1,000 to pursue their goals....

Kepak Convenience Foods has launched its biggest ever sampling campaign, backed with a brand-building money-off coupon drive, under the slogan #FLAMINTASTY.

Rustlers biggest ever sampling

Kepak Convenience Foods has launched its biggest ever sampling campaign, backed with a brand-building, money-off coupon drive, under the slogan #FLAMINTASTY. The initial...

OREO, the Mondelēz owned cookie brand, has launched its new, globally integrated marketing campaign, Open Up with OREO.

Oreo Open Hearts global campaign

OREO, the Mondelēz owned cookie brand, has launched its new, globally integrated marketing campaign, Open Up with OREO, which the company says aims to convey a simple...

Cadbury has opened the world’s first Cadbury Creme Egg Café in Central London with a range of Creme Egg recipes to highlight the product's Easter return.

Cadbury pop-up Creme Egg Café

Cadbury has opened the world’s first Cadbury Creme Egg Café in Central London, serving a range of Creme Egg inspired recipes, to highlight the return of the Easter...

Bovril and Colman’s are partnering with Dad’s Army and an on-pack promotion offering the chance to win holidays, a Dad’s Army mug or a shovel-shaped spoon.

Bovril and Colman’s partner ‘Dad’s Army’

  Bovril and Colman’s are partnering with the upcoming Dad’s Army film, with new limited edition Bovril packaging and an on-pack promotion offering fans the...