Pot Noodle has launched a new on pack promotion across its King Pot range. Consumers can enter a daily prize draw to win £1,000 to pursue their goals.

Pot Noodle King Pot £1,000 promo


Pot Noodle has launched a new on pack promotion across its King Pot range, giving consumers the chance to enter a daily prize draw to win £1,000 to pursue their goals.
The promotion is running for 60 days and launched February 1.
Forming part of Pot Noodle’s wider ‘You Can Make It’ campaign, which aims to show how Pot Noodle fits the lifestyle of a young and go-getting audience, the new on pack promotion will be supported by a £2 million marketing media campaign across TV, Social and OOH channels.
Pot Noodle’s humorous ‘boxer’ advert, which first aired in September 2015, will also be returning to TV in February to promote the ‘You Can Make It’ campaign.
The on pack promotion and the wider ‘You Can Make It’ campaign
Monique Rossi, Pot Noodle marketing manager says: “This is our first ever King Pot on pack promotion and is a great chance for us to reward our loyal fans by offering them the chance to win one of 60 fantastic cash prizes.”
The on pack promotion will be available on four of the 114g King Pot variants including Chicken & Mushroom, Beef & Tomato, Original Curry and Bombay Bad Boy. There are 60 cash prizes to be won, one each day, via a simple underlid code that consumers submit on the Pot Noodle microsite. Once submitted, each entrant will be in with a chance to win £1,000 in the daily cash prize draws.
The King Pot promotional pots feature limited edition packaging that shows £50 notes raining down and also a clear promotional flash running along the top highlighting the daily giveaway.
The Unilever-owned brand is the UK’s biggest selling Instant Hot Snack with a 47% market share and the King Pot range is apparently a key driver of growth in the category as consumers trade up to larger formats.
The ‘You can make it!’ advertising campaign was created by ad agency Lucky Generals and is aimed at repositioning Pot Noodle from being a snack for lazy people and students to being a snack for people who want more time to pursue their dreams.
As part of the campaign, Pot Noodle and Lucky Generals have also collaborated with music agency Big Sync Music to create and produce a music video which launched February 3 and which features the rap track which is the backing music for the current Pot Noodle ad, which has had nearly 2 million views on YouTube. The track, called ‘Winner’, is performed by music act RAYLO, fronted by 27 year-old rap artist Reece Whyte.
Since appearing on the Pot Noodle TV campaign, there has been a huge amount of interest from the public and music industry alike, which has culminated in RAYLO signing ‘Winner’ to be released by US based record label Ultra Records, home to Calvin Harris, David Guetta, OMI and Tiësto.
Unilever worked with Lucky Generals and Big Sync to launch the track on a bigger scale – building upon Pot Noodle’s strategy of helping young people to ‘make it’. As well as launching the music video online, the film will be aired at The X Factor tour nationwide and hosted on Shazam as part of a wider media partnership.
Lena Portchmouth, Brand Manager, Pot Noodle, says: “Building off the success of Pot Noodle’s ‘You can make It’ campaign, this music video is not only relevant to Pot Noodle’s target audience, it also allows us to create fantastic content in channels we know they engage with.”

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