Tag: competition, competitions, digital, Hive, IPM, loyalty, on-pack, on-pack promotion, prize draw, prize draws, prize promotion, prize promotions, shopper, shopper marketing, unique codes
Winning with the Internet of Packs
The Internet of Things is set to become a whole lot bigger as brand owners wake up to the possibilities offered by connected packaging, explains Jonathan Jackson of...
Hive secures investment for expansion
Marketing technology company Hive, which creates smart packaging for major FMCG brands, has secured £2.5m in funds from private equity firm Encore Capital. Hive...
Kettle Chips Taste of Luxury returns
Kettle Foods has brought back its Taste of Luxury on pack prize promotion on its 40g handy packs of Kettle Chips for the third year running. This time, the grand prize...
