Brand Belief’s ‘A Better Breakfast’ multi-brand campaign returns for a second year from next Saturday.

Brand Belief brings back ‘Better Breakfast’


Brand Belief’s ‘A Better Breakfast’ multi-brand campaign returns for a second year from next Saturday.

Brand Belief, which specialises in multi-brand, multi-discipline roadshows, is again trying to make breakfast fun for all and to encourage the Nation to get ‘Back to Breakfast’ this month.

The ‘A Better Breakfast!’ roadshow begins its one month tour on February 20, visiting top large format Tesco and Sainsbury’s stores across London, the South and the Midlands, plus two mainline London stations (Victoria and Waterloo).

With over 45% of British consumers regularly not tucking into breakfast every day*, a team of breakfast chefs and Brand Believers (Brand Belief’s brand ambassadors) will be on hand to advise and offer free samples to thousands of shoppers to get them to stop, take time and enjoy a good healthy or hearty breakfast.

This year’s campaign will also include National Deskfast Day.

The roadshows offer consumer engagement, sampling and more importantly, the opportunity for brands to educate people on how to make the first meal of the day fun, tasty and nutritionally beneficial.

To ensure that the activity gains maximum impact, it will be supported by a high strategic profile media and social media push.

Major brands supporting ‘A Better Breakfast’ include: belVita – Official Breakfast Biscuit, debbie&andrew’s – Official Sausage; Jordans – Official Cereal; Marmite – Official Spread; Meridian – Official Nut Butters; PG Tips – Official Tea; The Collective – Official Yoghurt; and Up&Go – Official Breakfast Drink.

Brand Belief’s Managing Director, Brian George, says: “Following last year’s highly successful inaugural event, we’re really delighted to be able to bring back A Better Breakfast this year but on an even bigger and better basis and with an increased, and in line with current trends, healthier direction. So it’s great to be able to welcome back both brands from last year as well as some exciting new and iconic sponsors. We look forward to once more engaging with consumers across London, South and Midlands and encouraging them to get back to breakfast.”

The second National Deskfast Day will launch at Waterloo station on March 22 encouraging busy commuters, work professionals, parents and everybody else to have a proper breakfast.

The campaign has its own website,, and it will be further supported on Facebook, Twitter and Instagram.

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