Tag: alcohol, beer, celebrity endorsement, Cobra, content marketing, digital, event marketing, experiential, festivals, food, Sense, shopper, shopper marketing, sponsorship
Cobra ‘Brewed smooth for all food’ campaign partners London Food Month
Molson Coors has launched a campaign designed to celebrate its award-winning beer brand Cobra’s strong connection with food. The ‘Brewed Smooth for All Food’...
Pork Farms runs £45,000 motor-home and holiday voucher on-pack promotion
Pork pie brand Pork Farms has launched a three month on-pack promotion called “The Great Summer Giveaway” which will include the chance to win a £45,000 motor-home...
Maximuscle ‘Make Gains’ at BodyPower Expo
Leading sports nutrition brand Maximuscle saw thousands of fitness fanatics visit its stand at this year’s BodyPower Expo from May 12 14, 2017. The event was the first...
Quaker partners MissPrint for ‘overnight oats’ designer jars
Quaker Oats has partnered interior design company MissPrint for an on-pack promotion giving away limited edition designer mason jars. The promotion, running on 1kg packs...
Branston ‘Thrilling’ on-pack promotion with Merlin returns for 2017
Beans brand Branston has announced the return of its two-for-one ticket deal with Merlin Entertainments for the second year running, offering tickets to 13 Merlin...
Col Sanders as romantic hero in KFC US Mother’s Day promo
To celebrate Mother’s Day in the US, KFC is giving away a free romance novella, ‘Tender Wings of Desire’, featuring founder (and now brand character) Colonel...
McVitie’s Nibbles creates sharing moments across the UK
McVitie’s has been running a four-week experiential tour focusing on major cities and events, sampling its sharing snack, McVitie’s Digestives Nibbles. The activity...
Maynards Bassetts ‘Bonkers’ promo offers NZ trip
Mondelez International is launching an on-pack promotion for its Maynards Bassetts range which gives consumers the chance to win a ‘bonkers day out’, including a...
Burton’s Fish ‘n’ Chips runs £1m ‘Join Our Fans’ push
Burton’s Biscuit Company has launched its biggest ever promotional marketing campaign for its Fish ‘n’ Chips savoury snack brand, with an on-pack prize promotion...
Walkers gives away pay packets in pack
Walkers is running what it claims is its biggest-ever on-pack promotion, offering a range of cash prizes with a guaranteed prize pool of £2m. The Walkers Pay Packet...
