Tag: alcohol, BEcause, celebrity endorsement, Coors, Coors Light, event marketing, experiential, international, Molson Coors, photo, photo activation, photo booths, pop-up, pop-ups
Dublin becomes ultimate Xmas party town with pop-up venue
The heart of Dublin city centre has been transformed into a festive wonderland with the official launch of Après Dublin, Ireland’s first-of-its-kind Christmas party...
Dogs Trust uses VR experience for face-to-face fundraising
Dogs Trust is running an immersive Virtual Reality experience to engage the public and demonstrate the impact donors can have for the thousands of dogs each year that...
Carphone Warehouse launches £10m giveaway promo
Carphone Warehouse has launched a £10m giveaway promotion, its biggest ever. The campaign gives customers a guaranteed reward for spending in store from November...
RPM’s Hugh Robertson in South Pole trek for Prince’s Trust and Roundhouse Trust
Hugh Robertson, Founder and CEO of experiential and event agency RPM, is joining a ski trek to the South Pole to raise money for charities The Prince’s Trust and The...
Whole Earth brand creates peanut butter pop-up fondue bar
Whole Earth, the UK’s market-leading peanut butter brand, has created the first-ever peanut butter fondue bar in Shoreditch, London, which will be open to the public...
Coca-Cola 2017 Christmas Truck Tour
Coca-Cola UK has announced that its Coca-Cola Christmas truck tour will kick off for 2017 in Glasgow on November 11th and will visit 42 stops nationwide during the...
Adobe & Seed bring Made By You Influencer campaign to UK universities
Adobe has tasked student marketing agency Seed to create a series of pop-up events at university campuses across the UK to launch Made By You, an initiative inspiring...
tpf launches The Perfect LG TV Experience for LG Electronics
LG Electronics has appointed promotions agency tpf to create ‘The Perfect LG TV Experience’, an experiential activation designed to inspire consumers to upgrade...
Sense and Hands On London wrap up iconic statues to drive coat donations
Sense London, the experiential marketing agency, and charity Hands On London have come together to wrap up the city’s most exposed residents – its famous statues...
It’s hard to ignore the gig economy
Nov 21, 2017
The world of work is changing, and more and more people are taking advantage of the ‘gig economy’. But it’s nothing new for the marketing industry, particularly...