Carphone Warehouse has launched a £10m giveaway promotion, its biggest ever. The campaign gives customers a guaranteed reward for spending in store from November through to Christmas.
The campaign was created and is being managed by promotional marketing agency TBK in partnership with digital promotions specialist Brandmovers.
Prizes consist of five Mini Coopers, 40 Samsung QLED TVs, 5,000 sets of JBL Bluetooth headphones, 200,000 Starbucks Cards, 100,000 Odeon Cinema Tickets and over 450,000 tastecard memberships. There are also 60 plus cash prizes with a total prize value of £250,000 to be won instantly.
Customers are encouraged to visit the £10 Million Giveaway microsite and click on the Christmas Cracker to reveal their guaranteed prize. Participants must upload their qualifying receipt to redeem their prize.
Georgina Bramall, head of brand and advertising at Dixons Carphone, says: “This has been a big footfall driver in terms of driving traffic into our store estate. We’ve already given away £10,000 to two winners, a Mini Cooper and a 40 Samsung QLED TV. It’s a sales promotion that’s designed to give customers a hook, an attraction.”
The campaign also features selected shopping centre events to support the campaign, run by Wolf Experiential, the experiential part of TBK group. The events, sponsored by Samsung, give shoppers the chance to play a table-based game against the clock to win a new Samsung Galaxy S8. A steady hand is required to remove the metal ‘app’ icons from the game using the electromagnetic wand; if people touch the side, the app piece will drop back into the game.
The roadshow will be visiting a total of five venues around the UK. It has already been to The Bullring in Birmingham, Braehead Centre in Glasgow and The Trafford Centre in Manchester in November; in December, it will be visiting Bluewater in Kent and Stratford Shopping Centre in London.
Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 41,000 people in nine countries. Dixons Carphone’s primary brands include Carphone Warehouse and CurrysPCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phone House, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece and Dixons Travel in a number of UK airports as well as Dublin and Oslo. Its key service brands include Team Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK and Ireland.