The heart of Dublin city centre has been transformed into a festive wonderland with the official launch of Après Dublin, Ireland’s first-of-its-kind Christmas party venue, which officially opened its doors to the public with a big launch night on Thursday 30th November.
Après Dublin is a new experiential initiative which is being supported by brand partner Coors Light, Dublin City Council and The CHQ Building and which was created by experiential agency Because.
The ambitious activation has seen the 1,000sqm George’s Dock venue, CHQ, turned into a giant custom-built ski lodge and festive village, with Après social activities and entertainment right at its heart.
The launch night featured with two of the stars of the Disney film Cool Runnings. Doug E. Doug and Rawle D. Lewis – who played Sanka Coffie and Junior Bevil in the classic winter film, which celebrates its 25th anniversary next year – invited fans to join them in an empty bathtub to recreate one of the most iconic scenes from the movie, which tells the tale of the Jamaican bobsled’s team’s journey to Winter Olympics glory.
The festive activation runs every night in Dublin until Saturday 23rd December, and is expecting a turn-out of over 50,000 people.
The seasonal delights on offer include an interactive Virtual Reality ski experience, a snow globe photo opportunity, a ski-lift photo booth, a Santa’s Grotto, carousel rides, and more. Mulled wine, handmade gifts and a range of foods are all for sale within the free-to-attend village, while a full Après band and in-house DJ provide a soundtrack each evening within the ticketed Après LODGE.
Special musical guests are set to include Spring Break, Cosmic Funk and Attention Bebe.
Après Dublin is also partnering with Irish charity Inner City Helping Homeless which provides resources and provisions to Dublin’s homeless. Organisers are providing a Christmas present wrapping service in return for donations to the charity.
Because is a creative experiences agency with studios around the world. Amongst current and past clients are Renault, Lego, Glenfiddich, BP, Reebok, Evian, Carlsberg and Dulux,
The picture shows Cool Runnings actors Doug E. Doug and Rawle D. Lewis with one of the guests at the launch of Après Dublin.