Dogs Trust is running an immersive Virtual Reality experience to engage the public and demonstrate the impact donors can have for the thousands of dogs each year that the charity cares for.
Created for Dogs Trust by GOOD Agency and launched at The Ideal Home Show in London in November, people were given the chance to experience Dogs Trust rehoming centres as they had never seen them before.
The film places the audience in the middle of the rehoming centre, allowing them to experience the care, attention and love each of the dogs receive in the state-of-the-art facilities, It offers a rare behind the scenes glimpse into the care and facilities that Dogs Trust give to the UK’s favourite four-legged friends.
Following on from the launch, Dogs Trust will roll this VR experience out to face-to-face fundraising campaigns deploying the V R experience in locations across the UK.
Reuben Turner, creative director of GOOD Agency, says: “Virtual Reality is the perfect tool to rouse the curiosity of passers-by and make them want to investigate. It’s completely new for Dogs Trust, but shows the important work they do in a fun and uplifting way – and we hope it helps the face-to-face fundraisers attract lots of new sponsors.”
Kayleigh Barker, Head of Donor Acquisition at Dogs Trust, observes: “Sponsor a Dog is a hugely important scheme for Dogs Trust and we needed to engage busy people going about their days. This VR experience will show people the incredible work that really happens in our centres, something we couldn’t offer in real life.”