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Promotional travel expert Inspire opens Brazil office
Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America. The...
Virgin Experience Days Xmas Campaign
Virgin Experience Days has launched its 2016 marketing Christmas campaign, with an animated film which aims to remind people of the everlasting magic of memories. Set to...
Inspire new Business Development Manager
Loyalty and promotional travel expert Inspire has recruited Geanette Howard as a Business Development Manager, taking its headcount to 110. Howard has 15 years’...
Love2shop buys FMI
Love2shop Business Services, the corporate division of Park Group plc, has acquired brand engagement specialists Fisher Moy International Limited in an all-cash deal for...
Grass Roots acquired by Blackhawk
Leading employee and customer engagement solutions company Grass Roots is being bought by Blackhawk Network Holdings, Inc., a leading prepaid and payments global company...
Love2shop adds to B2B team
Corporate gift card and voucher provider Love2shop Business Services has launched a new team dedicated to the delivery of comprehensive, account managed, customer and...
mcm launches ‘Emplify’ staff engagement app
Communications consultancy mcm creative group has launch its brand new app, ‘Emplify’, designed to help clients improve employee engagement and communication within...
Price vs. promotion: how to add value and keep credibility
Dec 14, 2016
Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional...