Tag: cinema, cinema tickets, comment, competition, competitions, film, film partnership, film partnerships, Filmology, Institute of Promotional Marketing, IPM, IPM Awards, on-pack, on-pack promotion, prize draw, prize draws, prize promotion, prize promotions, shopper, shopper marketing, Sodexo, Sodexo Neon, sponsored feature
How can automation software and staffing apps benefit the promo industry?
The events and experiential industries can benefit from specialist apps, says Greg Lusk of Liveforce. SPONSORED COMMENT The role of technology should be to make our...
How to find the right promotional mechanic for your campaign
No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of...
Price vs. promotion: how to add value and keep credibility
Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional...
Leveraging the magic of prizes
Nick Deyong, Founder and CEO at The NDL Group, explains how to make the most of your prize promotion strategy. PROMOTIONAL FEATURE With clients often seeking to fulfil...
Promotions with Star Power!
May 31, 2018
Paul Parry of Filmology, part of consumer engagement specialists Sodexo Neon, Headline Sponsor of the IPM Awards 2018, explains why marketers can’t afford to miss out...