Tag: comment, digital, Entice, Filmology, Fotorama, grocery shopping, iBeacons, Institute of Promotional Marketing, IPM, IPM Awards, loyalty, loyalty programs, NFC, opinion, Promorati, Protravel, proximity marketing, retailer loyalty, scanning, shopper, shopper marketing, Sodexo
Price vs. promotion: how to add value and keep credibility
Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional...
Four ways for brands to build trust with consumers
Research shows that the key to successful promotions is whether consumers trust a brand, argues Ben Craker of Fotorama PROMOTIONAL FEATURE Supermarkets these days are...
IPM 30 Under 30 2017 winners announced
The IPM has announced the results of its IPM 30 Under 30 2017 search for emerging talent in the promotional marketing industry. Carey Trevill, Managing Director of the...
IPM 30 Under 30 2017
The IPM’s 30 Under 30 program recognises the promotional marketing industry’s next generation of leaders whose creativity, knowledge and drive are vital to the...
Three key ways innovative packaging can boost a promotion
Apr 12, 2017
New packaging technology is helping promotional marketers create even greater impact on the way people shop, says Chris Baldwin from Sodexo. PROMOTIONAL FEATURE...